Chicken has nothing to hide
Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet. Just Bare chicken fillets from Gold’n Plump Poultry, St. Cloud, Minn., come in a clear plastic tray and film lidding, with a narrow paperboard sleeve that touts the product’s freedom from antibiotics and added hormones. The products are fixed-weight, allowing for uniform pricing and eliminating the need for a paper store label with weight and price. The label also includes a “Family Farm Code,” a three-digit number that consumers can enter online to learn the location of the farm that supplied the chicken.