Mexican margarine targets children
December 11, 2008
A Mexican company is marketing squeezable margarine in an inverted bottle that is targeted at children. San Antonio Margarina Sin Sal (unsalted) from Cremeria America comes in a 280-gram inverted polyethylene terephthalate (PET) bottle with a gravure-printed shrink sleeve. The bottle’s graphics appeal to children, and it is designed to be easy for children to hold and use.