Green Giant has launched three limited edition cans that feature the artwork of patients of St Jude Children’s Research Hospital. Smith Design (smithdesign.com) donated design, production and project management services to create these special cans of sweet peas, whole kernel sweet corn and cut green beans with colorful labels that integrate the patients' artwork.
Smith Design developed visual reference for the patients and was a part of the "art party" that Green Giant held at St. Jude in Memphis, Tenn. The agency worked with the Green Giant team on a design that showcases the special labels while communicating the Green Giant brand and product imagery so that consumers will very easily find the vegetables that they are shopping for.
“It was an honor for us to work directly with the artists/patients at St. Jude’s Children’s Research Hospital to launch these Green Giant Limited Edition cans,” said Jenna Smith, president of Smith Design. “Smith Design has pledged to donate 1 percent of our time to give back to the community so our involvement with this partnership is part of our mission.”
The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.