Root beer bottled in aluminum launches
For premier craft brewer Oskar Blues Brewery of Lyons, CO, combining their home-brewed root beer with the convenient, quick chilling, resealable Alumi-Tek® bottles by Ball Corporation (www.ball.com) benefits not only Oskar Blues and its customers but also the family of Brian Stiff.
Brian Stiff was a part of the local Lyons, CO, bike scene and father of two, who recently and unexpectedly passed away. When Lyons locals looked for ways to help his widow, it seemed only natural for Dale Katechis to name Oskar Blues’ root beer B.Stiff & Sons as a tribute to their friend.
Ball’s resealable bottle lets consumers enjoy B. Stiff & Sons root beer on the move wherever they go. The 100% recyclable bottle is lightweight, unbreakable and impervious to light and oxygen – providing unparalleled flavor protection and long shelf life for the beverage inside.
“With every sale, a portion of the proceeds of B.Stiff & Sons Old Fashioned Root Beer goes to Brian’s family,” says Chad Melis, marketing director of Oskar Blues Brewery. “After years of serving our popular, home-brewed root beer from our restaurants, we decided to share it with friends and family in a portable, recyclable package suitable for outdoor activities – Ball’s 16-ounce Alumi-Tek bottles.”