Country Pure Foods uses square PET bottle for new lemonade.

Weis Markets has launched a line of lemonades in clear PET carafes fromConstar International LLC. The beverages are produced and bottled byCountry Pure Foodsfor Weis Markets. Constar is supplying Country Pure Foods with 59-ounce (1.89 Liter) PET carafes for two varieties, raspberry lemonade and lemonade.

With the introduction, Weis Markets joins a sweeping transformation of the refrigerated juice section with beverages moving from traditional paperboard-based gable-top cartons to clear PET carafes. The motivation is simple: consumers want to see the juice inside the package and PET provides an unimpeded view.

The slim neck of the carafe makes it easier to handle than cartons and PET is unbreakable. PET containers are BPA-free and offer another major advantage: they are fully recyclable. Constar’s PET carafes offer other benefits as well. Its square shape mimics that of paperboard cartons so the new pack delivers the same efficient use of space on pallets, cubes and on the shelf.

Constar offers the 59-ounce carafes as a stock item.