Swiss soft drink Rivella shows off new label for younger look
Switzerland’s Rivella soft drink brand relies on Constantia Flexibles (cflex.com) for innovative new label.
Recently Rivella, one of the most popular soft drinks in Switzerland, undertook a complete brand redesign. The goal was to introduce a new logo, bottle design and label with a younger, more dynamic look. The new design meant moving away from their traditional paper labels to transparent OPP wrap-around labels.
The new bottle incorporated pronounced linear markings and contoured edges. Working to accentuate the new bottle, Constantia developed a customized label with contoured edges. Standard, reel-fed OPP labels have a rectangular format, compelling Constantia to explore various technical solutions in order to bring the vision to life.
The new look is exactly what Rivella was hoping for – a dynamic looking bottle that draws attention at the shelf. “We had a vision. Following intensive discussions within the company and with our suppliers, we have realized it. The beverage segment has never seen anything like it – it’s a real innovation,” says Heinz Hohl, head of supply chain at Rivella AG.