Switzerland’s Rivella soft drink brand relies on Constantia Flexibles (cflex.com) for innovative new label.
Recently Rivella, one of the most popular soft drinks in Switzerland, undertook a complete brand redesign. The goal was to introduce a new logo, bottle design and label with a younger, more dynamic look. The new design meant moving away from their traditional paper labels to transparent OPP wrap-around labels.
The new bottle incorporated pronounced linear markings and contoured edges. Working to accentuate the new bottle, Constantia developed a customized label with contoured edges. Standard, reel-fed OPP labels have a rectangular format, compelling Constantia to explore various technical solutions in order to bring the vision to life.
The new look is exactly what Rivella was hoping for – a dynamic looking bottle that draws attention at the shelf. “We had a vision. Following intensive discussions within the company and with our suppliers, we have realized it. The beverage segment has never seen anything like it – it’s a real innovation,” says Heinz Hohl, head of supply chain at Rivella AG.