Shaken Udder milkshake package makes big impact.

Fast-rising UK lifestyle milkshake brand Shaken Udder is seeing significant sales growth in a 330-ml PET bottle fromRPC Containers Llantrisant.

Since the company launch in 2004, Shaken Udder had been buying small quantities of bottles from a distributor, but approached RPC Llantrisant after identifying a need to significantly increase volumes. The two companies have worked closely together as the brand has grown. Earlier this year, Shaken Udder underwent a branding and labeling redesign, giving its “funky cow” icon increased prominence. So the bottle shape was crucial, as it allowed space for the logo to be displayed prominently. Being a small, artisan brand, Shaken Udder needed to make an impact on the shelf, co-founder Jodie Farran says.

She explains: “Aside from the natural ingredients and British milk that go into every shake, the funky cow really needed to stand out, so finding the right packaging was absolutely key.

“We chose the bottles from RPC because they were unique and allowed our logo to sit comfortably and make the maximum impact on the shelf. When you're a small producer competing against so many big brands, it's essential you offer something different. I feel our packaging allows us to do just that.

“We also take our environmental impact very seriously, so choosing a bottle that could be recycled easily by the consumer was another key requirement.”

The standard PET bottles, with a shape resembling a traditional milk churn, are supplied with a 38-mm three-start UCS neck. Volumes have steadily increased and the milkshakes are now available in four flavors, from retailers including Tesco, Selfridges, Harrods, Waitrose and Sainsbury's.