Kraft Foods has shrunk the paperboard carton for its Nabisco 100-calorie Lorna Doone Shortbread Cookie Crisps. The new carton, which contains six single-serve pouches of the miniature cookies, is 20% smaller than before and is made from 100% recycled paperboard. Graphics include a callout with the words “New look/Same amount of product.” The two largest surfaces of the slightly rectangular carton are printed in a horizontal and a vertical orientation respectively, to give retailers alternatives for merchandising.
