JENNIE-O launches new products and packaging.



As average Americans become increasingly busy, more and more are reaching for snacks or “mini meals” throughout the day. New Turkey Tacos, in a Mini Soft Taco Kit, from Jennie-O offer consumers a convenient way to grab a better-for-you bite when time is limited.  

JENNIE-O® Turkey Nachos Mini Nacho Kit, introduced in 2011 as part of the brand’s fully cooked turkey snack and appetizer line, recently received a fresh look to the product’s packaging. The exterior cardboard sleeve more prominently reflects the JENNIE-O brand – leveraging the green and white color scheme that consumers recognize – and prominently calls out turkey as the main ingredient.

Beneath the exterior packaging, the ground turkey comes in an easier-to-use microwavable cup, replacing the previously used plastic pouch. The updated packaging allows for easier assembly of the nachos and more complete usage of the nacho meat.  

Each JENNIE-O Turkey Nachos Mini Nacho Kit includes:
  • Six ounces of fully cooked, taco-seasoned ground turkey in sauce

  • Four ounces of corn tortilla chips

  • Three ounces of shredded cheese
 JENNIE-O Turkey Nachos in improved packaging are now available at retail locations across the country. The suggested retail price is $5.99.

The new JENNIE-O Turkey Tacos Mini Soft Taco Kits are ideal for the 40% of Americans who prefer to eat snack foods throughout the day versus sitting down for breakfast, lunch and dinner, as well as the 53% of Americans who eat snack foods as dinner, according to a Kelton Research (keltonglobal.com) snack-related survey.   

“At Jennie-O, we understand people want quick and easy solutions to make it easy to eat well,” says Wendy Benson, associate product manager at Jennie-O Turkey Store. “We created Turkey Taco kits to provide a convenient, great tasting, better-for-you turkey mini meal option from a brand that consumers trust.”  

Jennie-O consumer research indicated that one of the most popular uses for ground turkey meat is to make turkey tacos. The Mini Soft Taco Kits allow for the ultimate in convenience.  

Each JENNIE-O  Turkey Tacos Mini Soft Taco Kit includes:
  • Six ounces of fully cooked, taco-seasoned ground turkey in sauce

  • Eight four-inch flour tortillas

  • Three ounces of shredded cheese
The suggested retail price is $5.99. TurkeyTaco kits began shipping to retailers in September and hit shelves in mid-October. The product is delivered with a 50-day shelf life.