Appel gourmet fish upgrades to resealable IML packs.



Appel sells new products in PermaSafe packaging, supplied by Weidenhammer Plastic Packaging (WPP), the plastics division of the Weidenhammer Packaging Group .

This innovative packaging solution offers consumer-added convenience and brings all the advantages of plastic containers to the market segment for preserved, non-refrigerated foods. The attractive package design also grabs attention at the point of sale.

For the first time, Weidenhammer has combined In-Mold Labeling (IML) with embossed elements for the new Appel plastic container. Appel is planning to use its product innovations in modern Weidenhammer packaging to attract new customer segments.

Six varieties of the new Appel "Snacks & Salads" products for hot or cold consumption have been on supermarket shelves since summer 2011. This range is accompanied by four tasty gourmet herring fillet specialties. The gourmet food manufacturer is combining its premium products with an innovation: Weidenhammer PermaSafe packaging – the reinvention of the metal can. Appel gourmet fish specialties are the newest products sold in PermaSafe packaging.

Innovative PermaSafe plastic packaging is designed for a long shelf life and is extremely airtight. Even unrefrigerated, precooked meals and sausage products stay fresh in PermaSafe packaging. Unlike conventional metal or glass packaging, PermaSafe offers more freedom when it comes to package design and shape. It is also more convenient for consumers.

The Appel packaging designed is an injection-molded container with an easy-to-open, peel-off seal and a resealable lid, two major improvements over conventional metal cans. While easy opening is important for older consumers, Appel is also aiming for younger consumer groups with creative recipes and ready-to-eat products in single-portion packaging that stands out from competitors on the supermarket shelf. "From conventional to exotic – our Snacks & Salads products offer something for everyone," says Nicole Schmidt, Senior Product Manager at Appel. "PermaSafe packaging is a perfect match for our products. Modern and practical, it protects the high quality of our products." PermaSafe packaging is microwaveable, which means the snack foods can be consumed hot or cold.