Perry’s Ice Cream introduces new look for Buffalo Bills flavor.

Perry's Ice Cream has relaunched its Buffalo Bills Brownie Blitz ice cream flavor. Perry's Ice Cream is the "Official Ice Cream" of the Buffalo Bills and the commemorative ice cream flavor originally introduced in 2008 is getting a makeover to reflect the Bills new helmet design. Buffalo Bills Brownie Blitz features premium French vanilla ice cream with laces of fudge and brownie pieces.  

"When the new Bills look was released this summer, we quickly noticed the fans affection towards the new helmet. We decided the helmet had to be central to our package redesign. The vintage design mixed with the charging Buffalo makes for a bold look on our package that screams, 'Go Bills!'" says Nichole Buryta, assistant product manager, Perry's Ice Cream.  

Fans can scoop up Buffalo Bills Brownie Blitz at retail locations across Western New York, including TOPS Markets, Shurfine Markets, Wegmans, Wilson Farms and other regional supermarkets.