Nonni’s introduces biscotti bites in flexible packaging.
Nonni's, the original biscotti
maker, introduces Biscotti Bites, a mini-version of its biscotti, in a bag
designed for on-the-go snacking. Formally only available in full-size biscotti
packaged in a plastic tray and then in a paperboard box, the new biscotti bites
are a big change for the company. The flexibility and durability of the new
transportable snack bag allows consumers to bend and fold the bag effortlessly.
The new size and easy-use bag offer more snacking options.
"In order for us to better
service our consumers, we wanted to find out what we could do better to enhance
their experience with our product," says Matt Duffy, marketing director for Nonni's. "Biscotti Bites are an easy solution for consumers who want to snack on
gourmet cookies on-the-go; it communicates a less 'fancy' and more 'everyday'
The biscotti bites packs are
available at select stores, including Kroger and Hiller’s and retail for $3.49-$3.99.
Nonni’s biscotti is also sold at Costco.