Pouched soup pours out innovation
Campbell Soup Co. introduces Campbell's Go! Soup, launching this summer.
The soup is packaged in a retortable stand-up pouch made from customized, all-plastic laminate and is microwaveable. The soup pouch holds 14-ounce and is designed for one time use, as it is not resealable. Go! Soup is available in six flavors.
Graphics created for the Go! Soup pouches feature photos of younger people, hoping to attract a younger audience. The pouches also feature quirky descriptions and phrases.