Iconic 'MoonPie' baker teams with coffee company
Chattanooga Bakery, Inc., baker of the iconic MoonPie® -- the southern delectable consisting of two round graham cracker cookies with marshmallow filling in the center, dipped in chocolate, vanilla or banana coatings – is partnering with White Coffee Corporation to offer a line of MoonPie inspired flavored coffees. The new line includes Chocolate, Vanilla, Banana and Mint, evocative of the MoonPie® snack varieties.
"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," says Jonathan White, Executive Vice President of White Coffee Corporation. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."
Nearly a million MoonPies are produced every day and distributed throughout the U.S. During the Great Depression, MoonPies found their place in Southern folklore as part of the "working man's lunch" for coal miners and laborers alike who desired a solid and filling snack.
MoonPie coffees are sold in 10-oz. bags featuring the bright, "retro" half-moon logo and cherished cookie sandwich on the front. The four varieties are available nationwide in retail outlets, or online at www.whitecoffee.com, at a suggested retail price of $5.99-$6.99 per lb.