Musically-inclined beer brand teams with Grammy-winning band
Landshark lager and Zac Brown Band jamming together for three limited-edition cans
Landshark Lager is giving longtime and new fans of Zac Brown Band a unique, all-access pass to the band this summer. The Grammy Award-winning Zac Brown Band will be featured on special, limited-edition 16 oz. Landshark Lager cans. Three can designs will be released throughout the summer, with the first can hitting shelves nationwide today.
“We’re always looking for new ways to connect with our fans,” says Zac Brown. “We give them our all on stage every night and we hope the Landshark cans will give them another way to enjoy good times with us this summer.”
The cans are more than just eye-catching designs – by “blipping” the Landshark can using the blippar app on smart phones, fans will get exclusive, behind-the-scenes content, with each can design featuring a different aspect of the Zac Brown Band experience. Additional content will be posted to the Landshark Facebook page – facebook.com/LandsharkLager – as each new can is released.
“Just as each Zac Brown Band concert is unique – from the ‘Eat & Greets‘ to the moment the band walks off the stage – Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience,” says Michael Lourie, brand manager, Landshark Lager. “Longtime and new followers of the band will get a fun, surprising and intimate view of the band that’s unlike any they’ve seen before.”
On Landshark’s Facebook page, fans will be asked each week to get their “Fins In” for digital challenges that unlock new features from the band. Part of this digital experience includes a national sweepstakes, where one fan and three friends can win a VIP trip to the Southern Ground Music & Food Festival in Nashville, Tenn.
Kicking off the series of custom Zac Brown Band designs, the first can was inspired by the band’s “Eat & Greets,” where fans gather with the band prior to the concert to feast on Southern cuisine prepared by Southern Ground Executive Chef Rusty Hamlin. The design pulls inspiration from Southern dining, with checkered table cloths and vintage diner signs, as well as Zac Brown Band’s laid-back attitude, with the band leader featured in the center. Subsequent can designs will highlight the concert experience through the band’s eye and what happens after the stage lights go down. The second and third custom cans hit shelves on June 17 and August 5.