alcohol packaging - Page 1 | Packaging Strategies

Speakeasy Co. and BACARDÍ Rum Join Forces on Limited-Edition Holiday Gift Pack

December 1, 2021

For a limited time only, and exclusive to California residents.

Splash Beverage Chooses Eco-Friendly Paper Packaging for Sangria Brand

September 22, 2021

The “CartoCan” proves to be profitable.

Awareness Spurring Demand for Metal Cans

June 28, 2021

A report from Future Market Insights finds that growing awareness of non-carcinogenic packaging materials is driving growth.

Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.

May 12, 2021

With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?

VIVE Launches Fruit Punch Line of Hard Seltzers

February 26, 2021

Flavors include Original Punch, Southern Punch, Sunrise Punch and Tropical Punch.

Sidewalk Side Spirits Launches Gambino's King Cake Rum Cream

January 8, 2021

New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Just in time for Mardi Gras, they have launched their first product: Gambino's King Cake Rum Cream.

Hard Rock Premium Brings Hard Seltzer to Music Fans

Hard Rock Brings Premium Hard Seltzer to Music Fans

October 13, 2020

Hard Rock International is partnering with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year.

Johnnie Walker Black to Be Packaged in Paper-Based Bottle

July 22, 2020

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, created the first 100% plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.

Spotlight 2

Consumers Raise the Social Engagement Bar

Kristen Kazarian

May 6, 2020

Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.

Spotlight 1

The COVID-19 Booze Boom

Consumers are drinking more alcohol, as stay-at-home orders continue around the United States.

Kristen Kazarian

May 5, 2020

Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.