A fun look is created for Earth’s Best Organic Pop Snax.
Hain Celestial’s new Earth’s Best Organic Pop Snax is an air
popped, rice and potato crisps line designed for toddlers.Smith
Design, the New Jersey/California based brand design firm, worked
closely with The Hain Celestial Group to design the look for the toddler
snacking segment of the organic baby food arena.
The graphic design of the line is distinct from their infant
foods line, and is packaged in canisters or single serve pouches, for on-the-go
“The packages are playful and strongly color coded by flavor
to communicate a fun snack suitable for toddlers as they transition to
solid foods," says Martha Seidner, vice president at Smith Design and
account director for Earth's Best brand. “The objective was to position
it away from 'baby' infant foods. The large Earth's Best Organic logo
provides the trust of purity and healthfulness to consumers. Vibrant and fresh
vegetable photography tells mom which organic veggies are used in each
Pop Snax are fortified vitamins and minerals and are
available in two flavors. They retail for $4.40 for a 1.8-ounce container sold
at Kings, Whole Foods, Toys r Us, Babies R Us and Shop Rite and other
supermarkets and natural food stores.