Hain Celestial’s new Earth’s Best Organic Pop Snax is an air popped, rice and potato crisps line designed for toddlers. Smith Design, the New Jersey/California based brand design firm, worked closely with The Hain Celestial Group to design the look for the toddler snacking segment of the organic baby food arena. The graphic design of the line is distinct from their infant foods line, and is packaged in canisters or single serve pouches, for on-the-go convenience.
“The packages are playful and strongly color coded by flavor to communicate a fun snack suitable for toddlers as they transition to solid foods," says Martha Seidner, vice president at Smith Design and account director for Earth's Best brand. “The objective was to position it away from 'baby' infant foods. The large Earth's Best Organic logo provides the trust of purity and healthfulness to consumers. Vibrant and fresh vegetable photography tells mom which organic veggies are used in each variety.”
Pop Snax are fortified vitamins and minerals and are available in two flavors. They retail for $4.40 for a 1.8-ounce container sold at Kings, Whole Foods, Toys r Us, Babies R Us and Shop Rite and other supermarkets and natural food stores.