With Peligroso Tequila entering its third year in business, the company announces that it has signed new distribution deals making the ultra premium tequila available in 45 states across the nation. Currently available in 11 States, this new expansion will add high-profile markets such as Georgia, Colorado, Texas, Florida, New York, New Jersey and Illinois, amongst many others.
“Peligroso has worked diligently and strategically to retain the attention of the super elusive ‘dream demographic’ of emerging influencers and new consumers. We are not just converting tequila drinkers from other brands, we are recruiting new tequila drinkers from other categories.” says Peligroso’s VP of marketing Christy Farias.
Each Peligroso bottle is corked and numbered by hand, to certify its authenticity. The cork is a three-piece design made up of a natural cork stopper, real stained wood top and antiqued coin medallion. All Peligroso bottles come with a hangtag describing its story and a genuine snake charm.
Peligroso is the first brand to offer three separate types of glass to further distinguish the unique character of each type of tequila. The Silver uses a crystal clear flint glass to reflect the purity of the juice. The Reposado uses a rustic finish glass to give more of an antiqued look to match the golden aged nature of the juice. Lastly, the Anejo is bottled in a sleek and mysterious satin black glass bottle that alludes to the complex layers and undertones of the long ages tequila. Each bottle is individually boxed.