Tofu brand unveils new consumer-friendly packaging
House Foods America, premium tofu purveyor since 1983, has a new look designed to be attractive and attention-getting in the supermarket aisle. Most important, the new packages make it easy for consumers to distinguish between levels of firmness so they can easily find exactly what they need for every recipe.
Brighter graphics incorporate a message balloon that clearly announces the firmness level on all of the brand’s Organic Tofu and Super Firm Tofu packages. Photos on each package offer mouth-watering menu suggestions for the type of tofu inside.
“While the new House Foods’ labels give a shout-out to customers, the tasty texture of our Tofu still speaks for itself,” says Yoko DiFrancia, House Foods’ PR and advertising manager. “We are confident that our bright new packages will give consumers the confidence that they are going home from the market with exactly what they need – premium quality, non-GMO tofu in just the right consistency for their recipe. We know the fun new face of House Foods will stand out among consumers.”
Offering organically delicious plant-protein, House Foods Organic and non-organic Tofu selections were recently named Non-GMO Project Verified and are always made with 100% US grown soybeans. Consumers will be able to find the Non-GMO Project’s verification seal on all House Foods’ tofu products starting this fall.
Initially, the new packaging will grace the House Foods Organic Tofu and Super Firm Tofu lines. House Foods America’s entire line of tofu, which includes their Bulk Tofu, Organic Tofu, and Premium Tofu in every firmness level and flavor, is now “Non-GMO Project Verified.”