British food retailer Tesco is in the midst of an experimental program encouraging shoppers to leave excess packaging behind before they leave the store. The six-week program, begun April 1 at selected Tesco stores, invites shoppers to shuck what they consider unnecessary packaging and discard it near the checkout registers. A spokesperson said Tesco will use these leavings to guide feedback to trade suppliers, as well as package design for its own store brands.
Tesco: Leave excess packaging here
April 22, 2009