Food is getting an increasing share of consumer dollars at the expense of non-food items, according to a new Nielsen study. In the 52 weeks ending Oct. 2, retail food sales by unit were up over the same period last year in several categories, ranging from 0.1% for fresh meat to 3.5% for fresh produce, while non-food categories were down. Nielsen attributed this to economic insecurity that is leading to increased cooking at home. Strategies suggested for capitalizing on this trend include: cross-branding with restaurants and/or celebrity chefs; increased access to recipes and “creative meal solutions,” possibly aided by strategic merchandising of items that go together; increased use of social media sites, and “advertising copy that embraces the joy of cooking and celebrations with family and friends.”