A new article in Consumer Reports details 10 instances of product/package downsizing, including prominent food products like Häagen-Dazs ice cream and Hebrew National franks. The report,“Downsized!”, includes examples of packages with reduced product at the same price, sent in by readers. They include:
• Tropicana orange juice (PepsiCo): from 64 to 59 ounces
• Kraft American cheese: from 24 to 22 slices
• Häagen-Dazs ice cream (Nestlé): from 16 to 14 ounces
• Hebrew National franks (ConAgra): from 12 to 11 ounces
• Classico pesto sauce (Heinz): from 10 to 8.1 ounces
The Consumer Reports article advises consumers how to deal with product downsizing, including comparison shopping, paying attention to per-ounce prices, switching to private label products and complaining to the companies involved.
