As the economy improves, beverage packaging is going to be oriented less toward economy and more toward convenience and other value-added factors, according to a new report from consulting firm Canadean. The report, Innovation in Beverage Packaging 2010, says for the last few years, bottle and beverage manufacturers have been concentrating on reducing materials and making filling and handling cheaper and more efficient. However, rising personal income will drive consumers to seek added convenience like smaller “on-the-go” packs, as well as more elaborate shapes and designs. “[P]revious market features are expected to resurface as the key drivers of packaging innovation and change,” the report states.