PepsiCo,
Inc. announces that Mauro Porcini will join the company in the newly created
role of chief design officer. Porcini, who formerly held the same role at 3M,
will be responsible for infusing design thinking into PepsiCo's
organization and culture by globally managing design with a creative,
innovative and consumer-centered approach for PepsiCo's brands, with a strong
focus on its top 12 global brands – Pepsi, Lay's, Gatorade, Quaker, Tropicana,
Lipton, Sierra Mist/7-Up, Doritos, Cheetos, Mountain Dew, Sun and
Mirinda.
Before
joining 3M in 2002, Porcini founded and owned (with the Italian showbiz
producer and music star Claudio Cecchetto) the design firm Wisemad SrL, where
he led creative projects for clients in the technology, multimedia and entertainment
industries. His projects on "Smart Clothing" have been showcased at
the Louvre Museum in Paris and in the Seoul Art Center. He studied product and
strategic design at the University Politecnico in Milan, Italy, and at the
National College of Art and Design in Dublin, Ireland.
Porcini
will report to PepsiCo Global Beverage group president Brad Jakeman, who also
is leading PepsiCo's long-term plan to drive more design-based innovation.
"PepsiCo
has an amazing portfolio of brands and I'm truly excited to help build a global
design architecture that conveys brand content more widely and faster than ever
before,” says Porcini. “As we build global brands, I look forward to partnering
with my new colleagues to leverage design thinking as an asset to produce
innovative and creative solutions. Together, we'll craft a strong design system
to deliver consistent and engaging experiences with our brands wherever they
are in the world."
