A change in consumer trends and a surge in the growth of the emerging markets have created permanent shifts in the packaging market. The consumer is now demanding prolonged shelf life because of issues of cost and waste. The retailers and manufacturers are happy to satisfy this demand through Map (Modified atmosphere packaging) & CAP (Controlled atmosphere packaging) which provides a number of benefits, including increased distribution networks. The immaturity of the MAP & CAP market means that 2012-2022 will be an important decade for the sector. The MAP & CAP market will either flourish during this period, largely due to growth in the developing markets, or it will flounder due to cheaper alternatives being discovered. Visiongain (www.visiongain.com) expects the MAP & CAP will reach a global market value of $10.42 billion in 2012.

Environmental awareness campaigns have been a recent phenomenon and have helped to galvanize the demand for MAP & CAP. The use of MAP & CAP results in longer shelf life and this means that consumers are less likely to waste food stocks still fit for consumption. The manufacturer also produces less waste by reducing the product replacement. Environmental benefits are realized from the perspective of both consumer and manufacturer.

The developing economies will play a crucial role in the development of MAP & CAP over 2012-2022. The value of these markets will increase dramatically and suppliers are expected to shift their focus from the developed economies to the developing economies. Innovation is expected to be most prevalent in the more mature regions. The Japanese MAP & CAP market, in particular, will see a high level of innovation due to the Japanese consumer being more receptive to innovative products and combined with the speed with which new products are brought to market. Oxygen scavengers are also expected to see strong development and this will be due to a global desire to reduce oxygen levels in MAP & CAP.

The new report from Visiongain contains 116 tables, charts and graphs that add visual analysis in order to explain developing trends within the MAP & CAP market. Visiongain provides forecasts for the period 2012-2022 in terms of value (US$) for the global MAP & CAP market, as well as for 4 submarkets (food, beverages, pharmaceuticals, others) of the MAP & CAP market. In addition, 15 national MAP & CAP markets are forecast and analyzed by Visiongain over the period 2012-2022.The report also provides profiles of 20 leading companies operating within the market, and includes 3 exclusive interviews with principal MAP & CAP companies, providing expert insight alongside Visiongain analysis.

This report has been compiled by combining information obtained from a very wide and rich mixture of primary and secondary research sources, producing a broad industry overview. Visiongain sought opinions from leading figures in the MAP & CAP market to underpin the analysis of market drivers and restraints. The study draws on a diverse range of official corporate and governmental announcements, media reports, policy documents, industry statements and expert opinion as a basis for discussing and predicting developments in the MAP & CAP market between 2012 and 2022. Visiongain considers that this methodology results in an accurate, objective mixture of analyses and forecasts.

Anybody with an interest in the MAP & CAP market should gain valuable information and insight from this new study by Visiongain, which analyzes one of the most exciting markets in the MAP & CAP market. MAP & CAP offers substantial business and investment opportunities and are becoming an increasingly important component of the packaging market in several key regional markets.

This Visiongain packaging report will be valuable both to those already involved in the MAP & CAP market and those wishing to enter the market in the future. Gain an understanding of how to tap into the potential of this market by ordering The Modified & Controlled Atmosphere Packaging (MAP & CAP) Market 2012-2022.