Updated with the most recent U.S. Census Bureau data,The
Food Institute’sDemographics of Consumer Food Spending 2012
Editioncontains more than 170 pages of data.
While it will surprise no one that consumers spent less
money for the third consecutive year in 2010, where that money was spent is not
as obvious. While the average consumer spent $1 more on fresh vegetables,they
spent $14 more on processed vegetables-suggesting that the frugal consumer will
purchase the product with the longer shelf life.
Although the data may confirm some
assumptions that consumers in the Western region of the U.S. spent 2.3% more of
their food budget on fresh fruit and 1.2% more on fresh vegetables than
consumers in the Northeast, those aged 25 to 34 spent 0.5% more of their total
budget on fruits and vegetables than their Western counterparts.
The Asian population boom
Recent Census data also reported that the Asian population
in the U.S.
grew by 46% to total 14.7 million between 2000 and 2010, more than any other
major race group. The Asian population was largest in California
at 5.6 million, followed by New York
at 1.6 million.
The Food Institute's Demographics of Consumer Food Spending
2012 Edition is now available in both physical and digital form and at multiple
price points. The extensive data is assembled in multiple forms to offer visual
representations of the changing demographic landscape in the U.S.
Books can be ordered online by visitingwww.foodinstitute.com/demographics.cfm or by contacting Sue Antista at
sue.antista@foodinstitute.com or (201) 791-5570, ext. 212 for more information.
