Updated with the most recent U.S. Census Bureau data,The Food Institute’sDemographics of Consumer Food Spending 2012 Editioncontains more than 170 pages of data. 

While it will surprise no one that consumers spent less money for the third consecutive year in 2010, where that money was spent is not as obvious. While the average consumer spent $1 more on fresh vegetables,they spent $14 more on processed vegetables-suggesting that the frugal consumer will purchase the product with the longer shelf life.

Although the data may confirm some assumptions that consumers in the Western region of the U.S. spent 2.3% more of their food budget on fresh fruit and 1.2% more on fresh vegetables than consumers in the Northeast, those aged 25 to 34 spent 0.5% more of their total budget on fruits and vegetables than their Western counterparts.  

The Asian population boom

Recent Census data also reported that the Asian population in the U.S. grew by 46% to total 14.7 million between 2000 and 2010, more than any other major race group. The Asian population was largest in California at 5.6 million, followed by New York at 1.6 million.  

The Food Institute's Demographics of Consumer Food Spending 2012 Edition is now available in both physical and digital form and at multiple price points. The extensive data is assembled in multiple forms to offer visual representations of the changing demographic landscape in the U.S.

Books can be ordered online by visiting www.foodinstitute.com/demographics.cfm or by contacting Sue Antista at sue.antista@foodinstitute.com or (201) 791-5570, ext. 212 for more information.