PACK EXPO International 2012, which comes to Chicago’s McCormick Place October 28–31, has already seen space sales top 1 million net square feet.
“Reaching this milestone this far out from the show makes a statement about the
role PACK EXPO plays in the realm of processing and packaging,” says Charles D.
Yuska, president & CEO of show owner/producer PMMI, adding that some 1,300
exhibitors have reserved booth space.
“But the truth is, we’re only as good as this year’s experience. Our goal, this
year and every year, is to improve the PACK EXPO experience to the point where
every attendee can experience the show in a way that’s tailored to his or her
needs,” Yuska says.
With its customer-centric approach,PMMI (www.PMMI.org) plans to take PACK EXPO International 2012 to new levels
of success. The approach uses targeted exhibit areas, marketing and education
as ways for attendees to create a show experience that meets their needs.
“To choose the target markets, we look at a number of factors, including the
demographics of attendees. We’re expanding this approach in 2012 with additional
markets and targeted show features,” Yuska says, noting that PMMI will announce
any new markets at a later date. PACK EXPO has already seen support for its
customer-centric approach from leading trade associations including the
National Confectioners Association (NCA), which also sponsors the sold-out
Confectionery Pavilion, and The Snack Food Association (SFA).
The PACK EXPO Connected Communities, up and running since August 2011, take the
customer-centric approach online as a networking platform. To date, four
market-specific community sites are active: confectionery, baking & snack,
pharmaceutical, and general packaging and processing.
“PACK EXPO Connected Communities keep the customer-centric PACK EXPO experience
going throughout the year. This online gathering site is a platform where you
can network and connect with others in your market niche, whether you’re a
supplier or an end user,” comments Yuska.
He adds, “PMMI’s strategic vision, our guiding principle, is to bring the
processing and packaging supply chain together to facilitate innovation, foster
connections and develop business opportunities. PACK EXPO is a critical
component in achieving our vision, and we intend to continue making the show
stronger and better with every passing year.”
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