Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Packaging News

Cheerios with 3-D, on-box game named Paperboard Package of the Year

October 28, 2011

One-hundred and seventeen entries from 31 Paperboard Packaging Council (PPC) www.ppcnet.org   members were judged as part of the 68th annual National Paperboard Packaging Competition. The best in paperboard packaging over the past year were honored in a special awards ceremony at PPC’s Fall Meeting and Leadership Conference on October 14, 2011 in Orlando, FL.  

Seven industry leaders and designers in the packaging field adjudicated this year’s competition, which took place over the course of three days in July at PPC headquarters in Springfield, MA.

‘Bring on the Gold’ wins gold

This year, the top National Paperboard Package of the Year award was presented to Graphic Packaging International, Marietta, GA, for its limited-edition Cheerios Bring on the Gold 2010 Olympics Hockey Shoot Out cereal box, which featured a 3-D interactive hockey game on its back panel. Even though the intricate game has many complex pieces, the carton was designed in such a way that it could be run through General Mills’ high-speed packaging line, thus keeping costs to a minimum and getting the product to market quickly.

Graphic Packaging was also awarded the Folding Carton of the Year and the prestigious Innovation Award for its Mars Chocolate’s Valentine Heart family of packages. Each unique, heart-shaped box was glued to hold a bag of M&M’s in place and then hand-locked via a tab on its back panel. To keep the smallest carton from tearing when loading the M&M’s bag, Graphic Packaging designed an innovative die-cut relief area that was glued for added strength.

 “The top winning entries this year are exceptional examples of what kind of ingenious packaging structures can be created with paperboard, which is unique in that it is a sustainable, recyclable, and renewable substrate,” says Kim Guarnaccia, Director of Marketing and Communications for PPC and the coordinator of the competition.    

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Top 100 Food and Beverage Packaging Companies
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Special Reports
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Unitizing/ Palletizing
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Main image for podcast with Kevin Kelly regarding Flexible Packaging for Produce. Main image includes Kevin Kelly’s headshot and an image of potatoes in a bag incorporating 30% PCR content.

Looking Forward to Global Pouch Forum

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Kiels-on-white.jpg

    JohnsByrne and Kiehl's Win Paperboard Packaging Council's Package of the Year

    See More
  • HCPC Annual Compliance Package of the Year Competition Opens

    See More
  • ADS names Heinz Dip & Squeeze ketchup Package of the Year

    See More
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing