Scottie Dog shortbread debuts in chocolate
Walkers packs Shortbread Scottie Dog cookies with Belgian chocolate
On the heels of the success of their Scottie Dog shaped shortbread cookies, which in a little over a year have become Walkers Shortbread’s most successful new product in a decade, the 115-year-old, family owned Scottish bakery will unveil a chocolate version of Scottie Dog Shortbread. Top quality Belgian chocolate and fresh creamery butter means that this is one cookie destined to be the best friend of any chocolate lover. And while these whimsical shapes, full of Walkers’ famous goodness, may not play fetch, they’ll be a huge hit at booth number 2736, where Walkers will be trotting out this new addition to the family during the Specialty Food Association’s 2013 Summer Fancy Food Show.
“We introduced the Scottie Dog shape in 2012, thinking that some of our customers would get a tickle out of the little dog that is an icon of the Scottish highlands. The shape turned out to be a perfect complement to our traditional, wholesome shortbread recipe, and quickly became our best selling item,” says brand manager of Walkers Shortbread, Inc., Lisa Sherman. “By blending pure, rich Belgian chocolate into the Scottie Dog cookies, we’re hoping to offer the perfect companion for all the chocoholics out there.”
Chocolate Scottie Dog Shortbread is made with only five of the highest quality ingredients Walkers can source: genuine Belgian chocolate, fresh creamery butter, flour, sugar and a pinch of salt, and will be available in a 3.9 oz. carton. The Scottie dog products can be purchased from Walkers US online and are available at fine food retailers nationwide.
Walkers will continue its support of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), with at least 10 cents from each purchase of the Chocolate Scottie Dogs going to support efforts to end animal cruelty and homelessness. Walkers will make a guaranteed minimum donation of $50,000 to the ASPCA by year’s end.