Beer brand shows team colors for special packaging
Bud Light kicks off fan-centric NFL campaign
Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging.
Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year’s popular “Superstitions” campaign and will document the origins of superstitions. The spots explore the tension between fans’ beliefs that they affect the outcome of a game and the practicality of continuing their new-found superstitions. “All Time,” an anthemic spot that sets up the “Dilemmas” campaign, debuted during the pre-season, with four new TV commercials to air during the regular season, beginning with “Quinoa” during Kickoff weekend. The commercials, created by Translation, will include 30- and 15-second versions, each ending with the popular tagline “It’s Only Weird If It Doesn’t Work.”