Safeguard product authenticity and brand integrity
Avery Dennison’s new security materials portfolio helps companies counter tampering
From destructible films and papers to void materials, the new Avery Dennison Select Solutions™ Security portfolio of materials is specifically designed to help companies counter product tampering and counterfeiting while protecting consumers and the long-term integrity of their brands.
“Consumers want to trust the products they purchase,” says Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America (www.averydennison.com). “Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers – or, if absent or broken alert them of tampering or counterfeiting.”