Today’s food and beverage segments are packed with convenience items, grab-and-go packages, single-serve sundries and all things easy. As more of these items debut, the impulse racks, checkout aisle coolers and convenience store shelves become crowded with a sea of potential beverage buys. Companies are turning to innovation package design and pioneering new packaging solutions to catch consumer attention and better meet their ready-to-roll needs.
Tejava Premium Iced Tea debuted earlier this year in a proprietary 18-ounce PET bottle. The new bottle features a unique package design incorporating a hand-sculpted, tea leaf motif with three-dimensional qualities, giving the impression that the bottle is wrapped in tea leaves. According to AC Nielsen, nationally, grocery sales of unsweetened iced tea are up 16% in dollar sales versus last year for the 52-week period ending April 20, 2013. The unique bottle design allows Tejava to stand out in the ever growing tea market.