Bigelow Tea’s packaging refresh highlights unique attributes that have made this brand America’s #1 specialty tea
The full line of delicious Bigelow Teas has always been known for the exceptional fresh taste of its flavor profiles. Now Bigelow has refreshed its packaging for enhanced visibility, updated product information and additional easy open and close features. The redesign brings engagement with consumers and the trade to a new and deeper level.
As a family-owned company that will be celebrating its 70th anniversary in 2015, Bigelow Tea has continuously refined its product line. They regularly introduce exciting new flavors while upholding the superb quality of traditional favorites like their original blend, “Constant Comment®.” But the packaging, while familiar and friendly, was due for a refresh.