Survey shows role Americans expect brands to play in recycling
Consumers also point to product’s packaging as first place to learn if the product is recyclable
There is an increasing need for the public and private sectors to collaborate to find and implement recycling solutions in communities across the country. A survey conducted by Research Data + Insights (researchdatainsights.com) on behalf of the Carton Council of North America (CCNA, cartonopportunities.org) offers new findings that reveal that consumers overwhelmingly believe product companies and their brands play a crucial role in recycling. In the survey, which included 1,000 adults from across the U.S., 86% responded that they expect food and beverage brands to actively help increase the recycling of their packages.
U.S. consumers also indicated they look to the actual products they purchase for environmental information, even before turning to other resources. The vast majority (76%) reported they would look at the product’s packaging to learn if a package is recyclable. The second most popular place to determine recyclability was the product’s company website (33%), followed by the consumer’s city website at 26%.