Weight Watchers launches Love Fibre, design by bluemarlin
With its continued partnership with Weight Watchers, global brand consultancy bluemarlin (blumarlinbd.com) has to design packaging for Love Fibre, the weight loss organization’s new venture into the cereal category. The range, created in alliance with Weetabix, the UK’s leading cereal manufacturer, rolls out nationally in the UK beginning this month.
The breakfast category is highly competitive and cluttered, with most offerings being intrinsically perceived as ‘healthy.’ This creates a specific challenge for Weight Watchers to clearly promote their credentials in the weight management segment of the category. Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category. The creative group was also tasked with naming the new range.