Case Study: xpedx creates “oven box” to deliver homemade cookies
By creating a box that looks and opens like an old-fashioned oven, xpedx (xpedx.com) helped recreate the warmth of baking with grandma for the customers of Thelma’s Treats, a cookie delivery business in Des Moines, Iowa.
Dereck Lewis knew when he started this new business that his great-grandmother Thelma’s cookie recipes would be the focus. Armed with delicious cookies but a limited budget, he needed a marketing tool that would help his business grow. Together with Brian Sauer from local design agency Saturday Mfg., they created the idea of a box that looked like an oven.