Cereal brand partners with grocery store to support Daytona 500 drive
Special Cheerios packaging featuring the legacy of the no. 3 available to shoppers at Kroger Stores nationwide
In conjunction with the 56th running of the Daytona 500 and to further showcase their long-standing partnership with NASCAR, General Mills, Inc. has teamed up with The Kroger Co. to produce a limited edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel.
Beginning this week, shoppers will be able to purchase the collectible Cheerios box, which required rare brand approval to replace the traditional red heart with the iconic No. 3, exclusively at the 1,200 The Kroger Co. Family of Stores nationwide.