Welch’s and 4sight and Graham team up to launch a new proprietary bottle
Generations of consumers have proudly been sporting purple mustaches since Welch’s first debuted its 100% grape juice at the Chicago World’s Fair in 1893. Since then, investing in product innovation has led to a variety of successful juices, jellies and snacks. Now, 4sight Inc. (4sightinc.com), the New York-based design and innovation firm has collaborated with Welch’s and the Graham Packaging Company, L.P. (grahampackaging.com), to create a distinctive PET bottle for the launch of a delicious new line of 100% juice, Farmer’s Pick by Welch’s. The rectangular, 46-ounce bottle addresses consumers’ desire for a premium looking, easy to pour container while improving operational efficiencies.
Welch’s, based in Concord, Massachusetts, is owned by a cooperative of 1,000 family farmers that plant, care for, and harvest the Concord grapes used in Welch’s juices and other grape-based products. Welch’s has been a family favorite for generations and today continues to command a majority share of the bottled grape juice market.