Television program brings together recycling initiatives to improve the recycling process
Recycle Across America® (RAA, recycleacrossamerica.org) has joined forces with Participant Media to launch a social action campaign focused on transforming recycling and improving the economics and prevalence of sustainable packaging and manufacturing. The campaign, unveiled today at the European Union’s Environmental Summit by RAA’s founder Mitch Hedlund, is inspired by Participant’s new show “Human Resources,” premiering August 8 on its television network Pivot.
“Human Resources” follows the non-stop, deadline-driven world of TerraCycle®, a company whose mission is to eliminate waste on a global scale. The Recycle Right! campaign offers informational videos, tips and practical solutions – such as standardized recycling labels – to help everyone recycle right and increase the amount of quality raw recycled materials available to be used by manufacturers looking to lessen their environmental footprint.