Lauterbach Group revamps services to eliminate vulnerable moments in label making process
Industry thought leader invests in top-of-the-line inkjet printer to hold true to promise as a labeling pioneer
In a world full of large printing companies who are set in their obsolete ways, the industry changes right underneath them. Packaging is more complex than ever and regulations are hard to keep up with, especially in the food labeling industry. Outdated logistics and brand vulnerability run rampant in this world and someone needs to adapt to it. The Lauterbach Group (lauterbachgroup.com) has done just that by developing a system to eliminate any vulnerable moments for brands. Along with investing in a revolutionary printing machine, they built a suite of services in their business model to become the next generation label company.
“In the labeling world, clients trust us with their most important asset – the representation of their company as it exists in the world. We are here to make sure their brand is never exposed to anything that can devalue it,” says Shane Lauterbach. Shane is the president of the Lauterbach Group, a Sussex, WI labeling and product marking company. “We have come up with a streamline system to protect our client’s brands from start to finish.”