Key predictor of consumer intent to purchase newest CPG products debuts
Inaugural monthly index focuses on CPG grocery
Instant.ly, the world's first on-demand consumer insights platform, debuted the Instant.ly Shelf Score™, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks ten of the most innovative from that group by overall consumer interest.
Instant.ly is provided by uSamp (usamp.com), the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers.