RTD barrier PET container provides convenience and portability for wine spritzer
Andrew Peller expands skinnygrape wine brand to 330ml pet bottles for new spritzers
Andrew Peller Limited, a leading producer and marketer of quality wines in Canada, has introduced skinnygrape spritzers, a popular low-calorie spritzer in a sleek-looking premium 330ml barrier polyethylene terephthalate (PET) bottle from Amcor Rigid Plastics (amcor.com), the world’s leading producer of PET packaging. The ready-to-drink (RTD) premium PET container delivers convenience and portability due to its light weight and shatter-resistant characteristics, enabling this spritzer brand to be enjoyed at backyard barbecues, picnics, swimming pools, beaches, and other outdoor licensed venues.
skinnygrape, previously only available as a low-calorie wine in a 750ml glass bottle, is a naturally-flavored wine-based cocktail that has only 90 calories per bottle. Consumer response has been strong for this low-calorie spritzer which uses stevia, a natural sugar substitute. The highly attractive, custom PET container with eye-catching graphics differentiates skinnygrape from other products in this highly competitive RTD category, according to Sarah Ripley, National Brand Manager for Andrew Peller Limited. “The slender bottle is extremely comfortable to hold,” said Ripley. “Our consumers are mostly women and this bottle sits comfortably in their hand.” Andrew Peller Limited moved to a single-serve size for the low-calorie spritzer based on an unmet demand for a wine-based low-calorie option in the RTD category. “We think the packaging is really fun and speaks to what our brand represents; and we believe our product offers consumers low calories without compromising on taste,” said Ripley. “From a consumer perspective, it boils down to brand, packaging, and taste.”