Leading canned seafood brands driving innovation to promote sales
When it comes to appreciating the qualities of traditional foods, nothing unites the continent of Europe with the vast plains of the United States and the great sweep of Asian landscapes more than their mutual and abiding fondness for tuna. And a significant part of that mutual appreciation is the overwhelming packaging choice delivering tuna to their plates – that is of course the metal can.
For Ardagh (ardaghgroup.com) nowhere is this better exemplified than through the company’s close and long-established relationship with two of the market’s leading brands – Bumble Bee® in the US and Thai Union’s John West in Europe.