How advanced package printing is empowering brands in the battle to attract consumer loyalty and stand out in the retail environment- A Q&A with Crown Beverage Packaging North America.
When it comes to distinguishing beverage products on store shelves, unique and high quality printing is one means to attract attention and connect with consumers. Advanced printing technologies are now paving the way for greater creativity – and brand enhancement. We recently spoke with Paul Fennessy, senior manager of graphics for CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (Crown; www.crowncork.com), to discuss how printing can help beverage brands strengthen their image and make a lasting first (and second) impression with finicky consumers.