Elixers launch in can with tactile printing
In a hectic and fast-paced world, life finds ways to throw everyone out of balance. Consumers looking for a way to restore their balance now have an innovative new beverage option. Lotus Botanical Elixirs have launched in distinctive Rexam (rexam.com) 12 oz. Sleek® cans with tactile printing.
Lotus Elixirs harness nature’s power to aid the balance of mind and body, featuring the Lotus Flowers in “adaptogenic” botanical fusions. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors.
Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a unique group of botanicals believed to help restore balance to the human system, strengthen the body’s response to stress and enhance its ability to cope with anxiety and fight fatigue. They are called adaptogens because of their ability to “adapt” their function according to the body’s specific needs to normalize imbalances.
“Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance,” says Scott Strader, CEO and founder, Lotus Botanical Elixirs. “Functional drinks address the SYMPTOMS of imbalance, Lotus Elixirs address the CAUSE of imbalance”.
Lotus Botanical Elixirs chose cans that utilize Rexam’s tactile printing technology, featuring a “raised and textured” portion that offsets the reflective, bright colors of the can design.
“The challenge for us was to convey the iconic Lotus Flowers with vibrancy and artistic integrity on an aluminum can,” Strader says. “We took great pains to design a simple, clean package that would highlight the premium quality of our product. Rexam’s unique tactile finish creates a ‘texture’ on the can for an inviting feel that creates an instantaneous relationship when you hold it in your hand. We have already gotten tremendous feedback from customers who comment that every can should have this great feature.”
Lotus Botanical Elixirs selected Rexam Sleek cans because they were the best package to convey its premium brand image. In addition, the company benefits from the other inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable as they are able to be recycled, converted to cans again and back on retail shelves within 60 days. They are also recycled at double the rate of any other beverage package.
Rich Grimley, president and CEO, Rexam BCNA, says Lotus Botanical Elixirs picked the perfect package to grab consumers’ attention. “Our 12 oz. Sleek cans with tactile printing are the ideal choice to stand out on store shelves, with a look and feel that demands attention. They also deliver the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies to help the company build its brand and business.”
Lotus Botanical Elixirs are currently available in many natural and specialty retail outlets in Southern California, with plans for continued expansion.