Report examines global consumer packaged goods market
It shows future scenarios driving consumption & product innovation during 2014-2019
MarketReportsStore.com (MarketReportsStore.com) adds Early Signals: future scenarios that will drive consumption and product innovation over the next five years, a 2014 market research report to its store. This research provides a tool kit for understanding how tomorrow's market will differ from today's by analyzing 14 unique scenarios. The likelihood of occurring, impact on business practices, and potential value of each scenario is quantified, meaning the readers gain a clear, concise and compelling argument for how the market will change, and why.
In addition, the key consumer groups and most likely early adopters are identified for each scenario, helping companies identify who they need to target to make the most of these future opportunities. These 14 scenarios are based on 50 early signals of change in consumer behavior that will drive deep, structural changes in consumer markets in future, as identified by a team of global industry experts. Some of the findings from this research include: Reverse innovation and a new wave of emerging economies will arrive, including Africa and the Far East. Successfully targeting the early adopters of this scenario will be worth up to US$1.7 trillion across consumer markets worldwide by 2018. While no single company will take a complete share of this opportunity, this figure highlights the maximum potential value of changes to consumer behavior as a result of this scenario across countries and consumer markets. Technology will have a greater influence on shopping habits and choice of channels. Increasing automation of retail will breathe new life into vending machines, discounters will take a growing share of online retail, and technology will help consumers make healthier consumption choices. This scenario has a high likelihood of occurring, but will only have a moderate impact as consumer industries are already gearing up for more technologically-minded consumers.