Great Lakes Brewing Company reveals first batch of refreshed labels
Five core brands reimagined by Artist Darren Booth
Great Lakes Brewing Company (GLBC) launched their refreshed logo to the public in January and is now releasing new packaging artwork for their five year-round brands.
The new label artwork was handcrafted by artist Darren Booth, who is known for creating detailed paintings with collage elements. GLBC provided Booth with archival materials relevant to each brand, which were incorporated into his paintings. These discoverable elements bring additional storytelling opportunities to each package.