In celebration of its 153rd anniversary, BACARDÍ rum announces the first packaging update to the world's number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of the world's finest bars today as it did in the 1920's.
As the Maestros de Ron (master blenders) who age and blend BACARDÍ rums know, it's the details that matter. Designed in consultation with some of the world's leading bartenders, it has been created to ensure it is well balanced in order to produce the perfect pour. It is taller, slimmer and more cylindrical, with proud shoulders reminiscent of the more classic style of bottles.