Whether it’s your secret weapon, or your piteous downfall, the way you package your product can have a significant influence on consumer behavior. Often, two identical products appear side by side how will the consumer choose which one suits them? The only differentiating factor to set your product apart could be its packaging. Not only do 93% of people judge a product by its visual outer appearance, but also 52% of online consumers would choose to buy from your business again if they receive quality packaging.
When a potential consumer is looking at your product package it’s as if they’re communicating with your brand directly. This is your opportunity to speak to them visually and make your case; why they should select this product over any of the others on the shelf. Here are 4 ways you can utilize your product’s packaging design to make it one of the most powerful marketing tools in your arsenal.