Consumer trends in weight management highlight increased snacking
Year after year, the desire to lose weight ranks among the most common resolutions for most Americans. Presently, about 100 million Americans are watching their diet to lose weight or to maintain their current weight, which is a revelation indicating that the healthy eating movement remains firmly on the upswing, according to the report “Weight Management: U.S. Consumer Mindsets” by market research publisher Packaged Facts (PackagedFacts.com).
Yet, although traditional views of dieting remain an important part of American culture, there are significant changes now underway in the way Americans think about their weight and what to do about it. One trend highlighted in Weight Management: U.S. Consumer Mindsets is the growing alignment of weight management efforts with ongoing changes in contemporary American eating habits. Instead of controlling what they eat at mealtimes, today's consumers are much more likely to focus on changing their snacking habits in order to achieve weight loss success, a practical and realistic strategy that reflects the increasing importance of snacking in America today. According to Packaged Facts survey data, only 32% of those following a diet plan or eating strategy try to lose weight by eating in moderation at meals. More than twice as many (66%) say they limit how much they eat when they snack, while 62% set boundaries on how often they snack.